Advertising

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time” – Ann Handley

“As marketers, we should be changing the mantra from always be closing to always be helping” – Jonathan Lister

“Just because you can measure everything doesn’t mean that you should” – Edward Deming

“I am all for conversations, but you need to have a message” – Renee Blodgett

“Take two ideas and put them together to make one new idea after all, what is a Snuggie but a mutation of a blanket and a robe?” – Jim Kukral

“Social media allows big companies to act small again” – Jay Baer

“The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace’” – Jeffrey Zeldman

“Put your energy into making things that are likable, not some douchey social media strategy” – Matthew Inman, AKA The Oatmeal

“Clients don’t care about the labor pains; they want to see the baby” – Tim Williams

“Martin Luther King did not say ‘I have a mission statement’” – Simon Sinek

“Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes” – Don Tapscott and Anthony D William

“You can’t expect to just write and have visitors come to you – that’s too passive” – Anita Campbell

“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem” – Laura Fitton

“Content is the atomic particle of all digital marketing” – Rebecca Lieb

“You can’t sell anything if you can’t tell anything” Beth Comstock

“Branded content is created for a company. A content brand is created for a valuable company” – Drew Davis

“Content is the reason search began in the first place” – Lee Odden

“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules there’s no safe haven do it right, you need to be willing to be wrong but search marketing done right is all about being wrongExperimentation is the only way” – Mike Moran

“It’s much easier to double your business by doubling your conversion rate than doubling your traffic” – Bryan Eisenberg

“Never let ads write checks your website can’t cash” – Avinash Kaushik

“It’s hard to target a message to a generic 35-year-old middle-class working mother of twoIt’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework” – Elizabeth Gardner

“If you build it… you may still need Google AdWords” – Jennifer Mesenbrink

“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

“Every time a message seems to grab us, and we think, ‘I just might try it,’ we are at the nexus of choice and persuasion that is advertising.” – Andrew Hacker

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy

“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy

“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” – Leo Burnett

“Creativity about life, in all aspects, I think, is still the secret of great creative people.” – Leo Burnett

“An ad is finished only when you no longer can find a single element to remove.” – Robert Fleege

“Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out…” – David Ogilvy

“Great content is the best sales tool in the world” – Marcus Sheridan

“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.” – David Ogilvy

“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it.” – Amy Pascal

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” – Jef I. Richards

“To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller

“Be creative while inventing ideas, but be disciplined while implementing them.” – Amit Kalantri

“Creativity is intelligence having fun.” – Albert Einstein

“The best ideas come as jokes. Make your thinking as funny as possible.” – David Ogilvy

“In our factory, we make lipstick. In our advertising, we sell hope.” – Peter Nivio Zarlenga

“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.” – Bernice Fitz-Gibbon

“Curiosity about life, in all its aspects, I think, is still the secret of great creative people.” – Leo Burnett

“Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” – Dave Trott

“Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink.” – Leo Burnett

“Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a pig in the first place.” – Luke Sullivan

“Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.” – George Lois

“Creativity and innovation are about finding unexpected solutions to obvious problems or finding obvious solutions to unexpected problems.” – Rei Inamoto

“If it doesn’t sell, it isn’t creative.” – David Ogilvy

“There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.” – William Bernbach

“Advertising, as a single entity is capable of creating vast changes in our social structure, simply does not exist. Its impact is too diffuse, too omnidirectional.” – William Hesse

“Big ideas come from the unconscious. This is true in art, science, and advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” – David Ogilvy

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy

“An idea can turn to dust or magic, depending on the talent that rubs against it.” – Bill Bernbach

“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarine…

The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” – David Ogilvy